“India's FMCG market was valued at 110 billion U.S. dollars in 2020. By 2025, the market was expected to grow to 220 billion dollars.” - Statistica

FMCG products play an important role in our daily lives, and their impact on our experiences and memories cannot be overstated. Many people have a nostalgic attachment to FMCG products because they are often associated with childhood memories or specific experiences. For example, the smell of a particular brand of soap or the taste of a favorite snack can evoke powerful emotions and memories.

The FMCG industry is going through a paradigm shift, and the demand for natural products is increasing. Consumers are more cautious about their health, hygiene, housekeeping, and personal care products.

Crusto Innovations is an award-winning FMCG brand known for its innovative and natural products. With so many patents to his name, Nirav Sharma, Founder and CEO of Crusto, saw it as an opportunity to take his quest international.

Bankai Ventures invested in the brand to create a unique global brand with a joint venture between Crusto Innovations and Bankai Group.

Crusto Innovations is a private FMCG company that believes in bringing life to plant-based eco-friendly products. With truly ingenious products in hygiene, housekeeping, personal care, and cosmetics, Crusto is one of a kind. The group stands on the ideals of faith, ethics, and dignity from its products to its network of customers.

”We are happy to have Crusto Innovations in our scheme of things and look forward to using their excellence and innovation in developing a range of consumer goods, " says Bankim Brahmbhatt, Bankai's President and CEO. He added, ‘As a business organization, we are fully aware of the fruits diversification can bear for the company’s future, and this fundraiser is an important step in that direction.’

Founder of Crusto Innovations - Mr. Nirav Sharma, is elated with the fundraising and added, 'With Bankai at the helm, we are sure that we are under expert guidance that will assist us in being an able ally in increasing business scalability. We aim to build and provide world-class products innovatively to a larger market and grow exponentially.“

In conclusion, the FMCG industry has always been a profitable and ever-growing sector, and it continues to attract significant investment from investors. With the rise of digital technologies and changing consumer habits, there are plenty of opportunities for startups to disrupt traditional FMCG markets and create new products and services that meet the needs of today's consumers.

FMCG startups can position themselves for long-term growth and profitability by staying up-to-date with the latest trends and technologies, focusing on customer needs, and building strong partnerships with investors and other stakeholders.